Popular Maithili Singer Vikas Jha as a Brand Ambassador for Mithilalok Foundation’s
Paag Bachao Abhiyan (Save the Paag Campaign)

We are pleased to inform that Mr Vikas Jha, renowned Maithili singer whose melodious rendition of songs like Hum sab mil ke paag pahiri has already cast magical spell among music
lovers especially Maithils, has consented to become a Brand Ambassador for Mithilalok Foundation’s Paag Bachao Abhiyan. Feeling delighted to be a part of this campaign, Vikas Jha
said, “For the first time, any organization has chosen me as its face though I have been contributing my bit in advancing the cause of Mithila through numerous songs in Maithili. I request all Maithils to pay respect to Paag as it is a symbol of Mithila’s prestige. I call on young ones to use Paag as headwear instead of western cap. As a brand ambassador, now I have a greater responsibility to work with utmost zeal. ”